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Marketing management: knowledge and skills /

by Peter, J.Paul; Donnelly, James H.
Publisher: New York : McGraw-Hill/Irwin, 2007Edition: 8th.ed.Description: xvii; 813p. : ill.; 25cm.ISBN: 0073137634 .Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
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Reference HF5415.13 P387 2007 (Browse shelf) Not For Loan

Includes bibliographical references and index

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